Whimsy Lashes
Full Brand Identity Package
Brand identity, Logo design

When Whimsy Lashes first reached out, they were struggling with a brand that simply wasn’t working — a DIY Canva logo that failed to communicate their unique personality or professionalism. Without defined brand colors, fonts, or illustrations, their identity was invisible in a crowded market, making it hard for potential clients to trust or even recognize them.

We knew the challenge: to craft a cohesive, memorable brand identity that would not only stand out but also resonate deeply with their target audience. Our goal was to transform Whimsy Lashes from a generic concept into a confident, polished beauty brand that feels approachable yet undeniably chic.

The result? A full brand identity package designed from the ground up — featuring a custom logo that captures Whimsy’s playful yet elegant spirit, a thoughtfully curated color palette that evokes softness and femininity, and carefully selected fonts that balance modernity with warmth. Every graphic element was tailored to reflect their promise of enhancing natural beauty with a touch of whimsy.

Now, Whimsy Lashes doesn’t just have a logo — they have a brand that tells their story, builds trust, and invites their ideal clients to feel confident booking with them.