OUR WORK
JC’s Upholstery
JC's Upholstery
Full Brand Identity Package
As JC's Upholstery celebrated a decade in business, owner Juan recognized the need for a fresh, polished brand image that truly reflected the quality, expertise, and range of services his company now offers. For 10 years, the business had built a loyal customer base in Dallas, Texas, providing upholstery, design, furniture, and drapery services — but the outdated brand was holding them back from competing with higher-end providers and justifying a rate increase.
We collaborated closely with Juan to develop an elevated, cohesive brand identity that radiates professionalism and craftsmanship. Using a timeless nude color palette paired with elegant typography and refined graphic elements, the new brand exudes sophistication and trustworthiness — perfectly aligned with the premium services JC’s Upholstery delivers. This rebrand empowers Juan to confidently position his business as a leader in the market, attract discerning clients, and raise rates to match the exceptional quality his team provides.






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